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Post brand LiveActive Mixed Berry Crunch Cereal

Date of Recall:
June 5, 2008

Products Recalled:
Post brand LiveActive Mixed Berry Crunch Cereal

Product Information:
The recalled product has a "Best When Used By" date of 17DEC2008, a UPC code of 00430000238900 and comes in a 13-oz retail carton.

Recalling Firm:
Kraft Foods
Northfield, IL

Consumers with questions may contact the company at 1-866-771-1511.

Problem/Reason for Recall:
The recalled product may contain undeclared tree nuts. People with allergies or severe sensitivities to tree nuts run the risk of serious or life-threatening reaction if they consume the recalled product.  A small number of boxes may contain tree nuts (almonds, pecans and/or walnuts), and no nut ingredients are declared on the label.

The company's review confirmed the presence of nuts in samples sent for testing after it received one consumer report of an allergic reaction.

The company is aggressively investigating the situation, and currently believes it received from the supplier a single tote of granola clusters for the Mixed Berry product with a small amount of nut-containing granola clusters inadvertently added.

The company has consulted with the U.S. Food and Drug Administration, and the agency is aware of the company's actions.

Tree nut allergic consumers are advised not to consume the product and are asked to call 1-866-771-1511 for a full refund.

Amount Recalled:   Approximately 12,553 cases

Distribution:     Nationwide

Press Release:    Yes 

FDA for more information

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